Once you have discovered your personal brand you must reveal it to as many people as possible. A great way to promote your brand is by sharing your knowledge and expertise. This will define you as an expert in your field and encourage others to contact you when they need help or advice in matters pertaining to your area(s) of expertise
Consider writing articles, publishing books, doing public speaking and leading seminars. Also use technology to your advantage and make sure that you have a strong online presence that reflects your personal brand. You can increase your online visibility by joining social and professional networking communities, developing a personal website, starting a blog and commenting and contributing to blogs that others in your industry have created.
Most importantly, build a database of contacts who you can share news and announcements with. Keep them abreast of new achievements and endeavors, articles, press releases and publications that you have been featured in, seminars you are conducting and conferences you are attending or speaking at. This will help to generate valuable word-of-mouth publicity for you.
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