Why is building your Brand so Important?

Branding is more than just a marketing buzzword. In the last few years it has become the standard of selling in the new economy. If the old marketing mantra was," Nothing happens until somebody sells something," the new philosophy could be" Nothing happens until somebody brands something."

A brand is a name attached to a product or service. A brand represents many more intangible aspects of a product or service.It creates in the mind of customers and prospects the perception that there is no product or service on the market that is quite like yours. A brand offers the customer a guarantee and then delivers on it.

When you build a powerful brand, you will be able to create a powerful marketing program. However, if you can't convince customers that your product is worthy of purchasing, no amount of advertising dollars or public relations will help you achieve your sales goals. Therefore, successful branding programs begin with superior products and services, backed by excellent customer service that permeates an entire organization.